White: UFC 182 PPV buys to blow past 750k estimate despite low gate and attendance
Dana White says UFC 182 PPV numbers were much higher than their predicted 750,000 buys.
On the days leading up to the grudge match between Jon Jones and Daniel Cormier, Dana White predicted that UFC 182 would do about 750,000 pay-per-view buys. During the post-fight press conference on Saturday night, the UFC president said that they are doing much better than that earlier estimate.
"The pay-per-view was through the roof. It's blowing what I said out of the water," White claims.
He wouldn't give a specific range or figure, nor did he state if he thinks it could go past a million, but White did state it's 'more than 750'.
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Attendance and gate figures normally trend the same way as PPV buys, but this event drew relatively low numbers in 11,575 people for a gate of $3.7 million. In comparison, the last two big events they held in the venue was UFC 168: Weidman vs. Silva, and UFC 148: Silva vs. Sonnen 2. Those two cards did 1.02M and 925K respectively, and had much larger gate and attendance figures as both drew 15,000 people and over $6 million at the gates.
More information on the PPV trends should be available in the next few weeks, with independent estimates of the final UFC 182 buyrate likely to be released on a later date.
